The Ad Exchange API Basics Assessment is a test designed to measure your understanding of programmatic buying through the Google Ad Manager (formerly DoubleClick) platform. It shows you have the foundational knowledge to leverage the Authorized Buyers APIs to purchase ad inventory.
Here’s a breakdown of what the assessment covers:
- Authorized Buyers APIs Overview: This section likely dives into the different APIs offered by Ad Exchange, including:
- Real-time Bidding (RTB) API: This API facilitates real-time bidding decisions for ad placements.
- Marketplace API: This API enables the management of deals, auction packages, and user access.
- Creatives API: This API helps manage the ad creatives displayed.
- RTB Breakout API: This API provides insights into how bids performed at each auction stage.
- Benefits of Using the APIs: You’ll likely be tested on the advantages of using the APIs, such as:
- Efficiency in ad buying through automation.
- Bulk management of creatives.
- Ability to gain insights into bidding performance.
- Authentication and Authorization: Understanding how to establish secure access to the APIs through OAuth 2.0 is a crucial concept.
- Resources to Prepare:
While I cannot share specific assessment questions, here are some resources that can help you prepare:
By reviewing these resources and understanding the core functionalities of the Authorized Buyers APIs, you should be well-positioned to take the Ad Exchange API Basics Assessment.
Exam Name: Ad Exchange API Basics assessment
Exam URL: https://skillshop.exceedlms.com/student/path/4151
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- How can buyers test the API request and response using live data?
- Which is a benefit for buyers using the Ad Exchange Creatives API?
- Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
- How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
- What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
- You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
- Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
- Which is a benefit of using the data available through the RTB Breakout API?
- Bulk submission of creatives is a benefit of which API feature?
- Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?