Google Ads AI-Powered Performance Ads Assessment Answers

Exam URL: https://skillshop.exceedlms.com/student/path/645553-ai-powered-performance-ads-certification

The Google Ads AI-Powered Performance Ads Assessment Exam tests your knowledge and understanding of Google’s AI-powered solutions for creating and optimizing ad campaigns. Earning this certification demonstrates your ability to leverage these tools effectively to achieve your business goals.

Here’s a breakdown of the key points:

What it covers:

  • Importance of AI in Google Ads: Understanding the role of AI in various aspects of campaign management.
  • AI automation strategies: Develop strategies aligned with your goals to automate tasks with AI.
  • Benefits of AI-powered campaigns: Identifying the advantages of using Google’s cross-channel AI solutions.
  • Agile mindset: Embracing a flexible and data-driven approach for continuous improvement.
  • Specific tools and features: Knowledge of Smart Bidding strategies, Performance Max campaigns, Optimization Score, and more.

Who should take it:

  • Anyone interested in demonstrating their expertise in Google Ads’ AI-powered performance solutions.
  • Digital marketers, PPC specialists, and agency professionals.
  • Those seeking to enhance their knowledge and skills for better campaign performance.

Benefits of getting certified:

  • Validation of your skills: Gain recognition from Google for your understanding of AI-powered advertising.
  • Career advancement: Stand out amongst other professionals and potentially unlock new opportunities.
  • Improved campaign performance: Apply your knowledge to drive better results for your clients or business.

Resources for preparation:

  • Google Skillshop: The official platform offers a learning path with courses, practice tests, and the exam itself.
  • AI Essentials for Google Ads: Learn the fundamentals of AI in your campaigns.
  • AI-powered performance ads certification page: Provides an overview of the exam and recommended resources.

Additional notes:

  • The exam format involves multiple-choice questions.
  • It is available in various languages.
  • You can retake the exam after 14 days if you don’t pass on the first attempt.

Here are the answers for Google Ads AI-Powered Performace Ads Assessment

  1. A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
  2. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
  3. Which metric is used for value measurement?
  4. A digital marketing manager working with a national insurance provider hopes to support AI using first-party data. Before they can start using the data, what question do they need to answer?
  5. What’s the benefit of running a true A/B test with campaign experiments?
  6. What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
  7. Which Smart Bidding strategy would you utilize to optimize for value?
  8. In traditional marketing organizations, how is budgeting usually handled?
  9. A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
  10. What role do negative keywords play in a AI-powered Search strategy?
  11. How does a test-and-learn mindset help marketers find success in their AI efforts?
  12. Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
  13. What’s a best practice to follow when creating a Performance Max campaign?
  14. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
  15. What are two ways that Performance Planner can help you plan budgets? (Choose two.)
  16. What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
  17. Why are broad match keywords so important?
  18. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?
  19. How does uncapping budgets help to fully capture AI’s benefits?
  20. What’s an important benefit of opting into automatically applied recommendations?
  21. Which marketing behavior can be done by AI in Google Ads? (Choose three.)
  22. A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
  23. What’s the significance of conversion delay?
  24. In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
  25. When creating a campaign experiment, which is a best practice?
  26. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
  27. A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  28. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
  29. An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
  30. When developing image assets, which of these practices can help drive success?
  31. How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
  32. On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
  33. Which value definition is commonly used in measurement strategies that are value-centric?
  34. If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
  35. If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
  36. If digital leaders want to support Google’s AI, which of these steps should be their priority?
  37. Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
  38. What’s a strong example of a business objective that is required when adopting an AI-powered solution?
  39. How does a Performance Max campaign work to find potential customers for an advertiser?
  40. When keywords are created, what is their default match type?
  41. Which of these are two key benefits of using the Insights page? (Choose two.)
  42. What are the ways that Explanations can be used to improve the performance of campaigns?
  43. In which two ways does the insights page help make performance evaluation workflows simpler? (Choose two.)
  44. Why are Responsive Search Ads valuable?
  45. For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
  46. Which is regarded to be a best practice for using Performance Planner?
  47. A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
  48. A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
  49. A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
  50. A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  51. Which of the following is considered a best practice when using Performance Planner?
  52. If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
  53. Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
  54. When creating an account structure designed to improve AI-powered solutions’ performance, which is a best practice?
  55. Which three Search features work together to drive performance in a fully AI-powerd strategy?
  56. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
  57. Which is a key benefit of opting into automatically applied recommendations?
  58. How can campaign performance be improved through the use of Explanations?
  59. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
  60. What’s a common type of value definition used in value-centric measurement strategies?
  61. An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
  62. Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
  63. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
  64. When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
  65. Which of the following is considered a best practice when creating effective image assets?
  66. When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
  67. In traditional marketing organizations, which of these is a typical budgeting strategy?
  68. A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
  69. If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
  70. What can be done to improve the Ad Strength rating of Responsive Search Ads?
  71. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
  72. What’s a benefit of Responsive Search Ads?
  73. What determines whether or not an optimization score recommendation appears for a particular account?
  74. An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
  75. What’s a benefit of negative keywords?
  76. A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
  77. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
  78. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
  79. Which match type is the default match type to which all keywords are assigned?
  80. If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
  81. In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
  82. A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?
  83. A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?
  84. What’s a best practice when using Performance Planner?
  85. How can a Performance Max campaign find new consumers for an advertiser?
  86. Which of the following is considered a best practice when creating a campaign experiment?
  87. How does opting into automatically applied recommendations help an account-holder?
  88. What characterizes conversion delay?
  89. An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
  90. Which is a best practice when setting up a Performance Max campaign?
  91. What are two key benefits of using the Insights page? (Choose two.)
  92. What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
  93. In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
  94. Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?
  95. Which of these AI-powered solutions provides the most channel and inventory coverage of any Google Ads campaign?
  96. If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
  97. What value is gained by utilizing broad match keywords?
  98. When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
  99. A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
  100. What’s a common budget strategy in traditional marketing organizations?
  101. What is the value of running a true A/B test with campaign experiments?
  102. An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location. What should its marketing team establish as a goal when creating its Performance Max campaign?
  103. An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
  104. You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
  105. What’s the use in running a true A/B test with experiments?
  106. A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
  107. Which of these tools can equip marketers to drive higher performance in a value-based bidding strategy?
  108. What are Responsive Search Ads good for?
  109. Which of the following is regarded as a best practice for creating a campaign experiment?
  110. What efforts should digital leaders prioritize in order to support Google’s AI?
  111. A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
  112. What’s the default match type for all keywords?
  113. Which Smart Bidding strategy optimizes for value?
  114. What’s the purpose of uncapping budgets to fully capture AI’s benefits?
  115. An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
  116. Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
  117. Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  118. If a digital marketing manager was switching over to a value-based bidding strategy for their campaigns, but needed to work within a fixed budget, which Smart Bidding strategy would work best for them?
  119. How can Explanations be used to help improve campaign performance?
  120. If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
  121. How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
  122. How does a test-and-learn mindset allow marketers to find success with Google’s AI?
  123. What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
  124. A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?
  125. What’s an example of a metric used to measure value?
  126. A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
  127. How are potential new customers identified through a Performance Max campaign?
  128. Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
  129. Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
  130. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
  131. Which value defnition is commonly used in value-centric measurement strategies?
  132. You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
  133. When setting up a Performance Max campaign, which is a best practice?
  134. Which metric is used to measure value?
  135. A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  136. For developing image assets that are effective, which of these is a best practice that should be followed?
  137. What is conversion delay?
  138. How do negative keywords assist a Search campaign?
  139. How does a test-and-learn mindset help marketers achieve success with Google’s AI?
  140. What’s a benefit of using broad match keywords?
  141. If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
  142. Which marketing behavior can benefit from AI? (Choose three.)
  143. When optimizing for value, which Smart Bidding strategy would you use?
  144. What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)
  145. How can lagging Ad Strength for Responsive Search Ads be improved?
  146. What are the variables that affect whether an optimization score recommendation is surfaced in an account?
  147. What are two main benefits of utilizing the Insights page? (Choose two.)
  148. Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
  149. Which insights do advertisers typically use to discover consumer interest and category growth trends?