Google Ads Creative Certification Exam Answers 

Exam URL: https://skillshop.exceedlms.com/student/path/453973-google-ads-creative-certification

  • Focus: This certification assesses your ability to create effective ad creatives for Video, Display, App, and Search campaigns.
  • Content: Covers understanding Google’s research-backed guidance on effective ads, using helpful tools and resources throughout the creative lifecycle, and boosting performance with experimentation.
  • Eligibility: This certification is recommended for individuals with hands-on experience using Google Ads, particularly those who create and manage ad campaigns.
  • Preparation: You can prepare by completing the learning path on Skillshop, which includes courses on creating effective ads for each campaign type.
  • Exam format: Multiple-choice questions delivered through Skillshop.
  • More info: https://skillshop.withgoogle.com/

Here are the answers for the Google Ads Creative Certification Exam

  1. You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
  2. You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
  3. Which aspect ratios are accepted for image assets in app campaigns?
  4. What’s the difference between traditional and emerging story arcs?
  5. Which technique should you use when creating a video ad with an awareness objective?
  6. You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
  7. Which of these accurately describes Google’s experimentation tool?
  8. Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
  9. Which of these accurately captures Google’s ABCDs of effective creative?
  10. You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
  11. Which of the following is a best practice when implementing an experiment?
  12. Which action should you take if your goal is to optimize display campaigns before increasing budgets?
  13. You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
  14. You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?
  15. You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
  16. Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?
  17. How often should you view your asset report and replace low-performing assets for a Discovery campaign?
  18. Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?
  19. You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
  20. What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
  21. You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
  22. You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
  23. You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?
  24. You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
  25. When creating a responsive display ad, why should you check Ad strength?
  26. You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
  27. Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
  28. What type of asset is not accepted for an app campaign?
  29. You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
  30. You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
  31. You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?
  32. You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
  33. To improve the performance of video campaigns, how should you approach creative effectiveness?
  34. Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?
  35. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?
  36. For which of the following scenarios would Google’s experimentation tool be helpful?
  37. You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
  38. If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?
  39. How should you improve a video ad’s effectiveness in post-production?
  40. You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
  41. You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
  42. Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
  43. Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
  44. You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
  45. You’re managing app campaigns for a tax services software company. Which of the following assets should you use?
  46. To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?
  47. When creating an app campaign, what information can you expect to be pulled automatically?
  48. You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?
  49. You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
  50. You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?
  51. You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
  52. What information is automatically pulled for you when creating an app campaign?
  53. Describe the difference between the traditional story arc and the emerging story arc.
  54. You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
  55. Which of these asset types would not be accepted for an app campaign?
  56. You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?
  57. You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
  58. Which set of words outlines the key principles of Google’s ABCDs of effective creative?
  59. When making a video ad with an awareness objective, which tactic should you use?
  60. You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
  61. You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?
  62. You’re managing app campaigns for a project management software company. Which of the following assets should you use?
  63. You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?
  64. Which of these aspect ratios are acceptable for image assets used in app campaigns?
  65. You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
  66. You want to to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?
  67. For which scenario would Google’s experimentation tool be most useful?
  68. Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
  69. Which of the following describes Google’s ABCDs of effective creative?
  70. Which of these images are most likely to stand out in an app campaign for a travel app company?
  71. You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
  72. How should you approach creative effectiveness in order to boost performance of video campaigns?
  73. Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
  74. You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
  75. A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?
  76. You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
  77. How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?
  78. You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?
  79. You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?
  80. For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?
  81. You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?
  82. You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
  83. You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
  84. Which statement best captures the value proposition of Google’s experimentation tool?
  85. Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?
  86. You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
  87. You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
  88. You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?
  89. If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
  90. You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
  91. If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?
  92. You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
  93. You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
  94. You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
  95. You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
  96. Why is Ad strength an important section to check when creating a responsive display ad?
  97. Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
  98. You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
  99. If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?
  100. You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
  101. You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
  102. For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
  103. Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
  104. For app campaigns, which aspect ratios are accepted for image assets?
  105. You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
  106. In video advertising, which of the following techniques should you apply to help people think or feel something?
  107. You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
  108. If you want to improve performance of video campaigns, what approach should you take with creative?
  109. You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
  110. If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?
  111. You’re managing app campaigns for a financial services company. Which of the following assets should you use?
  112. You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
  113. What is the difference between an emerging story arc and a traditional story arc?
  114. You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
  115. Which of the following describes Google’s experimentation tool?
  116. When implementing an experiment, which of the following is a best practice?
  117. You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
  118. What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
  119. You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
  120. You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
  121. You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
  122. Which of the following asset types would not be accepted for an app campaign?
  123. How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?
  124. You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?
  125. What are the key elements of Google’s ABCDs of effective creative?
  126. You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
  127. You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
  128. You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
  129. You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
  130. Which of these describe Google’s ABCDs of effective creative?
  131. Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?
  132. When you create an app campaign, what information is pulled for you automatically?
  133. Why should you check Ad strength when creating a responsive display ad?
  134. You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
  135. If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
  136. You’re implementing an experiment. Which of these approaches should you follow as a best practice?
  137. Which tactic should you use when creating a video ad with an awareness objective?
  138. If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
  139. You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?
  140. In which of these situations would Google’s experimentation tool be helpful?
  141. You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
  142. You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
  143. You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
  144. You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
  145. You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
  146. If you’re creating your first video ad in hopes of driving consideration for your brand’s offering, how should you hero the product in the ad?
  147. You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
  148. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?