Google Ads – Measurement Certification Assessment Answers

Google Ads – Measurement Certification Assessment Answers

Exam URL: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification

The Google Ads Measurement Certification is a professional accreditation offered by Google to individuals who can demonstrate proficiency in measuring and optimising the performance of Google Ads campaigns. This certification validates your understanding of crucial aspects like:

  • Translating marketing objectives into measurable actions: This involves defining key performance indicators (KPIs) aligned with your specific goals, whether website conversions, app installs, or lead generation.
  • Setting up tracking: To measure campaign performance accurately, you’ll need to understand how to implement conversion tracking, including website tags and event tracking.
  • Analyzing and acting on data: The ability to interpret campaign data, identify trends, and derive actionable insights is crucial for optimising your campaigns.
  • Turning insights into action: Effectively using data to adjust your campaigns, such as bids, budgets, targeting, and ad copy, is essential for improvement.

Benefits of Earning the Certification:

  • Demonstrate your expertise: Show potential employers and clients you have the skills and knowledge to manage Google Ads campaigns effectively.
  • Boost your career prospects: Earning the certification can make you a more competitive candidate in the job market.
  • Stay up-to-date: Stay current on the latest Google Ads measurement tools and best practices.
  • Improve campaign performance: By measuring and optimising your campaigns, you can achieve better results and maximise your return on ad spend (ROAS).

How to Get Certified:

  • Take the Google Skillshop course: This free, self-paced course covers the essential skills and knowledge tested in the certification exam.
  • Pass the online exam: The exam consists of multiple-choice and case-based questions.
  • Maintain your certification: To keep your certification active, you need to retake the exam every two years.

Additional Resources:

Here are the questions from Google Ads Measurement Certification Assessment Answers

  1. Enhanced conversions for leads can be described in which way?
  2. Why might you want to import Google Analytics conversions to Google Ads?
  3. Advertisers can benefit from the power of Google’s AI in what way?
  4. If you need to pick the two types of optimization, which ones would you choose? Choose two.
  5. To describe Google Tag Manager, what two capabilities would you choose? Choose two.
  6. What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
  7. Which of the following describes the criteria for store visits conversion tracking?
  8. Why might there be a difference in the conversion date between Google Ads and Google Analytics?
  9. What’s the definition of a tag, as it pertains to digital advertising?
  10. In terms of advertising, what’s attribution?
  11. What are three factors that influence conversion volume, along with conversion delay? Choose three.
  12. What’s the correct way to set up enhanced conversions for web?
  13. A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  14. Incrementality experiments differ from A/B experiments in what way?
  15. Which of the following is an estimate of how well your Google Ads account is set to perform?
  16. To implement sitewide tagging, what do you have to do?
  17. You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
  18. What does it mean when ad campaigns are optimized by Google’s AI?
  19. Maximize Conversion can be described in which of the following ways?
  20. How would you describe the process by which data-driven attribution works?
  21. A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
  22. A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
  23. How would you describe a campaign that fell short of its target goal?
  24. A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
  25. After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
  26. To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
  27. You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?
  28. What platform uses event-based data instead of session-based data?
  29. Which of the following is the first step in setting up conversion tracking?
  30. If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
  31. A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  32. In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.
  33. How should marketers evaluate their campaigns?
  34. A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
  35. A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
  36. For what reason might an advertiser opt to use enhanced conversions for leads?
  37. In what way do view-through conversions get counted?
  38. Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
  39. Enhanced conversions for web can benefit a marketing strategist in what way?
  40. How would you describe the target ROAS bidding strategy?
  41. A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
  42. If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
  43. A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
  44. How would you turn marketing insights into action?
  45. In setting up the value of an online conversion action, what should you do?
  46. In what way does experimentation help achieve a best-in-class measurement approach?
  47. What does Google Analytics 4 refer to as interactions on a website or app?
  48. What report can help show the duration between a user’s first exposure and their subsequent conversion?
  49. If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
  50. If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
  51. To turn marketing insights into action, what action should you take?
  52. Why might an advertiser use enhanced conversions for leads?
  53. If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
  54. What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
  55. How can the power of Google’s AI help advertisers?
  56. You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
  57. How does the enhanced cost-per-click (ECPC) bidding strategy work?
  58. If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
  59. Before a marketer can implement sitewide tagging, what’s the first thing they should do?
  60. Which of the following is an example of a Smart Bidding strategy?
  61. What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.
  62. To set up conversion tracking, what should you do first?
  63. How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
  64. You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
  65. What are two capabilities of Google Tag Manager? Choose two.
  66. If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
  67. If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
  68. If you’re a marketer setting up the value of an online conversion action, what would you do?
  69. What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
  70. Which of the following can be used to describe enhanced conversions for leads?
  71. What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
  72. In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
  73. As a marketer, in what way should you evaluate your campaign?
  74. How are view-through conversions counted?
  75. In the world of digital advertising, how would a tag be defined?
  76. A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
  77. The conversion date between Google Ads and Google Analytics is different. Why might that be?
  78. A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
  79. What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
  80. There are two types of optimization. What are they? Choose two.
  81. A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  82. If you want to know how well your Google Ads account will perform, what estimate should you use?
  83. You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
  84. When ad campaigns are optimized by Google’s AI, what does that mean?
  85. What’s an example of a campaign that fell short of its target goal?
  86. You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
  87. A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
  88. After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
  89. A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
  90. What’s a benefit of importing Google Analytics conversions to Google Ads?
  91. The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
  92. What’s the correct way to describe enhanced conversions for web?
  93. If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
  94. If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
  95. Enhanced conversions for leads can benefit an advertiser in what way?
  96. How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?
  97. Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
  98. Google Tag Manager has which of the following two capabilities? Chose two.
  99. For event-based data instead of session-based data, what platform should you use?
  100. To set up enhanced conversions for web, what should an advertiser do?
  101. The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
  102. A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
  103. What does the term attribution mean when used to describe an advertising-related occurrence?
  104. To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
  105. How does data-driven attribution work?
  106. To evaluate their campaigns, what should marketers do?
  107. What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
  108. What’s a requirement for implementing sitewide tagging?
  109. A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
  110. What are the two types of optimization? Choose two.
  111. What’s the practice you’d want to use for turning marketing insights into action?
  112. Target ROAS bidding can correctly be described in which of the following ways?
  113. How might experimentation be credited with contributing to a best-in-class measurement approach?
  114. If you want event-based data as opposed to session-based data, what platform would you use?
  115. Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
  116. To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
  117. If an ad campaign is optimized by Google’s AI, what’s happening?
  118. On a website or app, what would Google Analytics 4 refer to as interactions?
  119. While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
  120. What should you do to set up the value of an online conversion action?
  121. A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ‘s done?
  122. How would you explain what a marketing mix model does?
  123. In what way can the power of Google’s AI be beneficial to advertisers?
  124. If you’re a digital advertiser, how do you define a tag?
  125. While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
  126. A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
  127. Data-driven attribution works in which of the following ways?
  128. A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  129. Store visits conversion tracking can be described in which way?
  130. You want to set up conversion tracking. What’s the first step you should take?
  131. If a campaign falls short of its target goal, how might it be described?
  132. If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
  133. After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
  134. How are incrementality experiments different from A/B experiments?
  135. What do marketing mix models show advertisers?
  136. Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
  137. Which of the following describes the number of times a unique user will see an ad over a given time period?
  138. You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?
  139. A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
  140. How does the Maximize Conversions bidding strategy work?
  141. How would you describe attribution as it relates to the advertising industry?
  142. To determine how well your Google Ads account is set to perform, what estimate would you use?
  143. A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
  144. In what way are incrementality experiments different from A/B experiments?
  145. You’re using Google Analytics 4. What would it call interactions on a website or an app?
  146. How does experimentation contribute to a best-in-class measurement approach?
  147. How can an advertiser set up enhanced conversions for web?
  148. If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
  149. To describe enhanced conversions for leads, what would you say?
  150. How would a digital marketing consultant describe the Google tag to a new advertiser?